| A | B |
| Coca Cola takes note on Pepsi's new marketing campaign. | Competition |
| The current stage of the business cycle is recovery. | Economy |
| Gas prices are at an all time low. | Economy |
| Minimum wage is increased to $9.50/hour | Government |
| There are more working moms than ever | Society and Culture |
| Advances have been made to make computer processing even faster | Technology |
| The average age of a millennial is 23 | Demographic |
| The sizes of certain minority groups are growing steadily | Demographicsq |
| Customers are busy and want to save as much time as they can | Society and Culture |
| North Carolina enacts a law prohibiting indoor smoking | Government |
| Inflation is at an all time low | Economy |
| Interest rates have risen .03% | Economy |
| There is an election this year in a country you are expanding to | Government |
| Customers are concerned with buying environmentally friendly, renewable products | Society and Culture |