| A | B |
|---|
| Advertising | Any paid form of non-personal presentation of ideas, images, goods, or services |
| Credit | The arrangement by which businesses or individuals can purchase now and pay later |
| Customer feedback | Evaluative or corrective information given by the customer to the salesperson |
| Customer loyalty | The customer's preference for a business; usually expressed in regular purchases form the business |
| Customer satisfaction | A measure of how well a business has met its customers' expectations |
| Customer service | Activities and benefits provided by a business to its customers to create goodwill and customer satisfaction |
| Customers | The people who buy goods and services |
| Profit | Monetary reward a business owner receives for taking the risk involved in investing in a business; income left once all expenses are paid |
| Prospect | Any person or business with the potential to purchase a good, service, or idea; qualified lead |
| Repeat business | Customers who continue to buy from a company, salesperson, etc. |
| Reputation | A person's or business's good name; quality of character |
| Sales | A career that involves responding to consumer needs and wants through planned, personalized communications intended to influence purchase decisions and ensure satisfaction |
| Sales close | The point in a sales presentation at which the customer makes a favorable buying decision |
| Sales presentation | The sales procedure in which the salesperson shows the customer the benefits of the product's features; includes the sales dialogue and product demonstration |
| Salesperson | An individual employed to advance and/or facilitate the exchange of a good or service |
| Suggestive selling | A sales technique in which the salesperson attempts to increase the customer's purchase by recommending additional items after the original decision to buy has been made |
| Warranty | A promise made by the seller to the consumer that the seller will repair or replace a product that does not perform as expected |
