| A | B |
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| Collective mark | A trademark or service mark used by members of a cooperative, association, or other group or organization. |
| Exclusive category | In licensing, a category in which only one licensee is authorized to produce merchandise. |
| Guarantee | The fee a licensee pays up front in order to use trademarked property. |
| Lanham Act | Federal law that provides trademark protection; specifies proper procedures for registering trademarks. |
| License grant | The section of a license agreement that specifies which rights and properties are being licensed, what types of merchandise will be produced, and the exclusivity of the license category. |
| Licensee | A company that wants to manufacture and sell products using trademarked property. |
| Licensing | An agreement that allows one company to use the trademarked property of another company to manufacture and sell its own products. |
| Licensor | An organization or company that holds the rights to trademarked property. |
| Logo | The name and/or symbol used by a business; also called signature. |
| Mark | A shorthand reference to any type of mark, including trademarks, service marks, and collective marks. |
| Nonexclusive category | In licensing, a category in which more than one licensee is authorized to produce merchandise. |
| Registered mark | A mark that has been registered with the U.S. Patent and Trademark Office for legal protection, designated by the symbol (r). |
| Royalties | A percentage of actual sales that a licensee pays to a licensor; usually anywhere from 5 to 15 percent. |
| Service mark | A word, name, symbol, or device used to identify and distinguish a company's services, including a unique service, from those of another service provider. |
| Slogan | A phrase that is easy to remember. |
| Trade dress | A particular type of trademark that protects the distinctiveness of the appearance and image of a good or service. |
| Trademark | A word, name, symbol, or device used by a manufacturer or merchant to identify and distinguish its goods from those manufactured and sold by others. |
| Trademark infringement | The reproduction, counterfieting, copying, or imitation, in commerce, or a registered mark. |
| Trademarked property | A symboly, design, or word used to identify a good or service and registered with the governement to prevent use by others. |
