| A | B |
|---|
| Advertising | any paid form of communication through mass media directed at identified consumers to provide information and influence their actions. |
| Brand name | a unique identification for a company's products. |
| Business consumers | persons, companies, and organizations that buy products for the operation of a business, for incorporation into other products and services, or for resale to their customers. |
| Buying motives | the reasons consumers decide what products and services to purchase. |
| Channel members | businesses that take part in a channel of distribution. |
| Channel of distribution | the route a product follows and the businesses involved in moving a product from the producer to the final consumer. |
| Consumer decision-making process | the specific sequence of steps consumers follow to make a purchase. |
| Display | a device used by retailers to exhibit a product at the point of sale. |
| Distribution | the locations and methods used to make a product or service available to the target market; determining the best ways for customers to locate, obtain, and use the products and services of an organization. |
| Feedback | a response to the sender from the receiver. |
| Final consumers | persons who buy products and services mostly for their own use. |
| Financial analysis | budgeting for marketing activities, obtaining the necessary funds needed for operations, and providing financial assistance to customers so they can purchase the business' products and services. |
| Heterogeneous | characterized by the differences in the type and quality of service provided. |
| Inseparable | something that is consumed at the same time it is produced. |
| Intangible | something that has no physical form. |
| Markdown | a reduction from the original selling price. |
| Marketing | The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. |
| Marketing mix | the blending of four marketing elements products, distribution, price, and promotion. |
| Marketing orientation | an approach that considers the needs of customers when developing a marketing mix. |
| Marketing research | finding solutions to problems through carefully designed studies involving customers. |
| Marketing strategy | a company's plan that identifies how it will use marketing to achieve its goals. |
| Markup | the amount added to the cost of a product to set the selling price. |
| Merchandising | a set of promotional activities designed to obtain sales in the retail setting. |
| Packaging | protection and security for the product before it is used. |
| Perishable | the availability of a service to match the demand for that service at a specific time. |
| Price | money customer must pay for a product or service. |
| Product | everything a business offers to satisfy a customer's needs. |
| Promotion | any form of communication used to inform, persuade, or remind |
| Public relations | an ongoing program of non-paid and paid communications intended to favorably influence public opinion about an organization, marketing effort, idea, or issue. |
| Retailer | the final business organization in an indirect channel of distribution for consumer products. |
| Sales promotion | activities and materials designed to reinforce a company's brand and image. It is also a direct incentive to take an action likely to immediately increase sales of a product or service. |
| Selling | communicating directly with potential customers to determine and satisfy their needs. |
| Selling price | the price paid by the customer for the product. |
| Services | activities provided for the satisfaction of others that are consumed at the same time they are produced. |
| Target market | a specific group of customers that have similar wants and needs. |
| Wholesalers | intermediaries between manufacturers and retailers. |
| Brand | a name given to a product or service to distinguish it from other similar and competitive items. |
| Impulse buying | buying quickly without much thought. |
| Unit price | a price per unit of measure. |
