| A | B |
|---|
| Product Item | A specific model or size of a product. |
| Product Line | An entire group of products. |
| Business Good | Purchased by an organization for use in their operation. |
| Consumer Good | Purchased and used by the ultimate consumer for personal use. |
| Point of Difference | A unique product characteristic or benefit that sets the product a part form a competitor's product. |
| Price Fixing | An illegal practice where competitors conspire to set the same price. |
| Cost-Plus Pricing | Calculating all costs and expenses and adding a desired profit. |
| Target Pricing | Pricing goods according to what the customer is willing to pay. |
| Market Research | The process of systematically collecting, recording, analyzing, and presenting data related to marketing goods and services. |
| Observation Method | Watching actual behavior and recording it. |
| Secondary Research | Published data that has been collected for some other purpose. |
| Primary Research | Original research conducted for a specific marketing situation. |
| Direct Channel | The path a product takes without the help of intermediaries. |
| Indirect Channel | The path a product takes using intermediaries in the middle of a transaction between the producer and the consumer. |
| Agent | An intermediary that does not take ownership of the goods they sell. |
| Wholesaler | Buys goods, stores them, and sells them in smaller quantities to retailers or sports organizations. |
| Retailer | Sells goods directly to the customer. |
| Multiple Channels | Involves more than one type of channel to reach a customer. |
| Infomercial | A long television commercial. |
| Brand | a name, word or words, symbol, or design that identifies an organization and its products. |
| Brand Name | a word or words, letters, or numbers representing a brand that can be spoken such as "Gatorade" |
| Trademark | a device that legally identifies ownership of a registered brand or trade name. |
| Trade Name | the legal name of a company. |
| Co-Branding | combining one or more brands to increase customer loyalty and sales for each product. |
| Licensing | an agreement that gives a company the right to use another's brand name, patent, or other intellectual property for a royalty or fee. |
| License | a fee paid to use a logo. |
| Facility Entitlements | when a company purchases rights to an entire stadium. |
| Product Exclusivity | when only one product in a product category is granted sponsorship. |
| Sponsorships | promotional vehicle that financially supports sports events. |
| Sales Promotion | Part of an advertisement or personal sales pitch. |
| Press Release | something a company sends when they want news coverage for something they have done. |
| Promotional Mix | any combination of advertising, sales promotion, publicity, direct marketing, and personal selling. |
| Objective and Task Method | Companies set objectives for their promotional budgets and decide what promotional activities are necessary to reach those objectives. |
| Promotional Advertising | Advertising with a goal of selling an item. |
| Public Relations | Activities that promote the image and communications a company has with its employees, customers, investors, and public. |
| Marketing Plan | a written document that provides directions for the marketing activities of a company for a specific period of time. |
| Situation Analysis | a study of the internal and external factors that impact a marketing plan. |
| Marketing Strategy | a method that identifies target markets to make marketing mix decisions that focus on those target markets. |
| Implementation | putting the marketing plan into action. |
| Sports Arenas | facilities or locations such as stadiums, arenas, parks, or golf courses, where sporting events take place. |
