| A | B |
|---|
| effective communication | exchange of information so there is a common understanding by all participants |
| heterogeneous | differences in the type and quality of service provided |
| inseparable | something that is consumed at the same time it is produced |
| intangible | something that has no physical form |
| perishable | availability of a service to match the demand for that service at a specific time |
| personal selling | direct individualized communication with prospective customers to assess and assist in satisfying needs |
| promotion | any form of communication used to inform, persuade, or remind |
| services | activities that are consumed at the same time they are produced |
