| A | B |
|---|
| business consumers | persons, companies, and organizations that buy products to incorporation into their products and services |
| buying motives | reasons consumers decide what products and services to purchases |
| channel members | businesses that take part in a channel of distribution |
| channel of distribution | the route a product takes and businesses involved in moving a product from the producer to final consumer |
| consumer decision-making process | specific sequence of steps consumers follow to make a purchase |
| distribution | determining best way to customers to locate, obtain, and use the products and services of an organization |
| final consumers | persons who buy products and services for their own use |
| target market | a specific group of customers that have similar wants and needs |
