| A | B |
|---|
| Creator of Instinct Theory | William McDougall. |
| Creator of Drive-Reduction Theory | Clark Hull. |
| Types of Cognitive Theory Motivation | Extrinsic and intrinsic. |
| Incentive Theory | we are motivated to achieve an object, goal, or reward. |
| Drive-Reduction Theory | We are driven to act to relieve tension. |
| Instinct Theory | Example: salmon swim 1,000s of miles to spawn in the spot where they were spawned years earlier. |
| Incentive Theory | Stresses the role of the environment in motivating behavior. |
| Cognitive Theory | Looking at forces inside of us that energize us to move. |
| Reason for Drive-Reduction Theory | Organisms seek homeostasis (a need for biological balance). |
| Examples of Instinct Theory | Cleanliness, curiosity, parental love, sociability, and sympathy. |
