| A | B |
|---|
| product | all attributes, both tangible and intangible, that customers receive in exchange for the purchase price |
| basic product | the physical product in its simplest form |
| enhanced product | a product that offers different features and options for the consumer |
| extended product | includes additional features that are not part of the physical product but increase its usability |
| product assortment | the complete set of all products a business offers to a market |
| brand | a name, symbol, word, or design that identifies a product, service, or company |
| economic discrepancies | the differences between the business's offerings and the consumer's requirements |
| economic utility | the amount of satisfaction received from using a product or service |
| channels of distribution | the routes products follow while moving from producer to consumer, including all related activities and participating organisations |
| channel members | businesses that participate in activities that transfer goods and services from the producer to the user |
| direct distribution | when producers sell directly to the ultimate consumer |
| indirect distribution | when distribution takes place through channel members |
| telemarketing | marketing goods and services by telephone |
| administered channel | business in which one organisation takes a leadership position to benefit all channel members |
| channel integration | occurs when one business owns the organisations at other levels of the channel |
| piggyback service | when companies load truck trailers and place them on railroad cars to be shipped close to the final destination |
| containerisation | products are packaged in large shipping containers at the factory and are then shipped by a number of transportation methods before being unpacked |
| bar cades | product identification labels containing a unique set of vertical bars that computer scanning equipment can read |
| warehouses | buildings used to store large quantities of products until they are sold |
| distribution center | a large building designed to accumulate and redistribute products efficiently |
