| A | B |
|---|
| Marketing | The process of developing, promoting, pricing, selling, and distributing products to satisfy customer’s wants and needs. |
| Goods | Tangible products (can physically touch) that satisfy customer's needs and wants |
| Wants | Products that are not necessities, but are simply desired by the consumer |
| Services | Products which are intangible items that satisfy customer’s needs and wants. |
| Needs | Anything required to live |
| Market | Group of potential buyers. |
| Marketing Mix | The combination of the four elements of marketing—product, price, place, and promotion. |
| Marketing Concept | A philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying consumer wants and needs while achieving company goals. |
| Idea | Idea is a cause, issue, image or philosophy that can be marketed |
