| A | B |
|---|
| MARKETING-INFORMATION MANAGEMENT | A marketing function that involves gathering, accessing, synthesizing, evaluating, and disseminating information to aid in business decisions. |
| FINANCING | A marketing function that determines the need for and availability of financial resources to aid in marketing activities |
| PRICING | A marketing function that involves the determining and adjusting of prices to maximize return and meet customers' perceptions of value. |
| PRODUCT/SERVICE MANAGEMENT | A marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities. |
| SELLING | A marketing function that involves determining client needs and wants and responding through planned, personalized communication that influences purchase decisions and enhances future business opportunities. A marketing function that involves determining client needs and wants and responding through planned, personalized communication that influences purchase decisions and ensures satisfaction. |
| DISTRIBUTION | A marketing functions that involves determining the best ways for customers to locate,obtain,and use the products and services of an organization. Involves moving the product each step from the deign idea to the consumer. |
| CHANNELS OF DISTRIBUTION | Paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user. |
| CHANNEL MANAGEMENT | Processes by which marketers ensure that products are distributed to customers efficiently and effectively. A marketing function that involves identifying, selecting, monitoring, and evaluating sales channels |
