| A | B |
|---|
| CONSUMER | Uses the product. |
| CUSTOMER | Purchases the product. |
| TARGET MARKET | group of customers a business seeks to attract. |
| PLACE | The part of the marketing mix focusing on considerations in getting a selected product in the right place at the right time |
| PRICE | The part of the marketing mix requiring marketers to determine the amount of money they will ask in exchange for their products. The amount of money paid for a good, service or resource. |
| PRODUCT(S): | The part of the marketing mix referring to what goods, services, or ideas a business will offer its customers. |
| PROMOTION | The part of the marketing mix referring to the various types of communications that marketers use to inform, persuade, or remind customers of their products. |
| MARKETING FUNCTIONS | Interrelated activities that must work together to get goods and services from producers to consumers. |
