| A | B |
|---|
| audience analysis | The process of creating a profile of the intended receivers of a message |
| business communication | Sending and interpreting messages related to products, services, or activities of a company or an organization |
| channel | The mode or form used to send a message, such as speaking person-to-person or sending an e-mail |
| communication | The process used to send and interpret messages so they are understood |
| communication barriers | Things or conditions that interfere with the communication process |
| confidential information | Data that should be kept private or secret |
| external communication barriers | Things or conditions outside the receiver or the sender that hinder the communication process |
| feedback | The response of a receiver to a message |
| goodwill | A positive feeling or attitude toward others; the positive reputation or image of a company |
| grapevine | An informal communication channel in an organization |
| internal communication barriers | Things or conditions within the receiver and the sender that hinder the communication process |
| listening | The process of hearing and focusing attention to understand an oral message |
| message | An idea expressed by a set of symbols |
| message environment | The physical and social setting in which a message is sent or received |
| nonverbal symbols | Actions or conditions that express a meaning |
| reading | The process of seeing and interpreting written words and other symbols |
| receiver | A person who hears, sees, or reads symbols and interprets a message |
| scanning | Reviewing material to get a basic understanding of the objectives and the important points of material you are going to read |
| sender | A person who creates and shares a message |
| verbal symbols | Words used in a spoken or written message |
