| A | B |
|---|
| Industry Norm | Research conducted to determine this also known as the average expectation |
| Marketing Decisions | These are based on industry standards, norms, and trends |
| Customers | Understanding this creates better strategies to increase market share and competition |
| subindusties | Industries that are broken down further |
| Industry Standards | These are the guideline and goals set for different entertainment industries |
| Travel and Hotel | These industries are closely related to the sports and entertainment industries. |
| Travel | The worlds largest industry |
| Orlando, Florida | This location for conferences has it all, theme parks, hotels, and a convention center |
| FIFA | The international governing body for soccer |
| India | This country is experiencing economic growth, more discretionary income, and more leisure time options |
| Joint Venture | A business with two or more organizations are working together to share costs and profits |
| Industry trends | Data from this is collected over several years, shows growth or decline, and demand for events |
| Clinics | These last one or two days focusing on one skill |
| direct mailers, sports magazines, brochures | Sports camps use these promotions |
| Industry | A group of organizations who handle the same product, group of products, or type of services |
| Infrastructure | Underlying framework of cities |
| Sports camp | Athletic training sessions that cover a variety of skills |
| Ecoturism | Tourism to natural areas where the environment sustains local people |
| globalization | internation economic relationships with goods and services |
| tourism | Traveling for pleasure |
| Industry standards | guidelines and goals set for the entertainment industry |
| niche travel | Recreational travel for special interests |
| Indirect economic impact | Money spent by locals that came from tourists |
| Discretionary Income | Money left after paying for necessities or fixed expenses |
| Direct Economic Impact | Total new spending resulting from an attraction or event |
