| A | B |
|---|
| Demographics | specific information that identifies the customer, such as the age ranges in the group, marital status, gender, educational level, attitudes, and beliefs |
| Entertainment | whatever people are willing to spend their money and spare time viewing rather than participating in |
| Entertainment marketing | influencing how people choose to use their time and money |
| Form utility | occurs when the physical characteristics of a product or service are improved |
| Marketing | the creation and maintenance of satisfying exchange relationships |
| Marketing mix | how a business blends the four marketing elements—product, distribution, price, and promotion |
| Marketing plan | a written component of the strategic plan that addresses how the company will carry out the key marketing functions |
| Place utility | ensures that the movie is available where the viewer wants it |
| Possession utility | results from making the movie available at an affordable price |
| Price | the amount that customers pay for products |
| Sales promotion | includes any action or communication that will encourage a consumer to buy a product |
| Sports marketing | using sports to market products |
| Target market | a specific group of people you want to reach |
| Time utility | the result of making the movie available when the viewer wants it |
| Promotion | describes ways to encourage customers to purchase products and increase customer satisfaction |
| Promotional mix | has four elements: personal selling, advertising, publicity, and sales promotion |
| Product | what a business offers customers to satisfy needs |
| Economic utility | the amount of satisfaction a person received from the consumption of a particular product or service |
| Distribution | involves the locations and methods used to make products available to customers |
