| A | B |
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| hit | A website traffic statistic generated every time a file is served. A web page is considered a file, but images are also files. Thus, a page with five images could generate six hits (the five images and the page itself). |
| intranet | A private computer network that uses Internet Protocol to securely share any part of an organization’s network within the organization. |
| page ranking | A tool that determines the popularity of a website. A web page’s popularity rating is based on many factors, such as number of hits, number of other sites that link to the page, structure of content on the page, and how the page is coded. |
| portal | A web portal presents information from diverse sources in a unified way. In addition to a search engine feature, web portals offer other services such as links to email, news, stock prices, and entertainment. |
| purpose statement | A written explanation of what a website has been created for. Usually this will appear on a page called “About” or “About Us.” |
| search engine optimization (SEO) | The process of improving where a search engine lists a particular website in search results, most commonly done by editing the website’s content and HTML. The higher in the search results a site appears on a search engine website, the more visitors it will receive from the search engine’s users. The number of times it appears is important as well, but having a good rank (where in the order of the results the site appears) is the most important. Many searchers do not look beyond the first page of the results list. The value of being in the top ten results cannot be overestimated. |
| web traffic | A metric for measuring website success that tallies the number of unique users who visit a site or the number of page views that a site receives. |
| weblog | A journal or commentary website, usually devoted to a particular person, community, or topic, that allows individuals to respond to what has been written by posting comments. Also referred to as a blog. |
| World Wide Web | Abbreviated as www, and also called the web, it is a system of interlinked hypertext pages and networked computers. |
| World Wide Web Consortium (W3C) | The international organization that sets the standards for the World Wide Web. |
