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Java Games: Flashcards, matching, concentration, and word search. |
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ME 1.01 Why is Marketing Important in Society?
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| A | B |
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| wants | desires |
| needs | necessities |
| consumer | uses the product |
| customer | purchases the product |
| goods | tangible items |
| services | intangible items |
| marketing concept | directs all marketing efforts toward satisfying customer's wants and needs |
| SWOT analysis | strengths, weaknesses, opportunities, and threats |
| target market | group of consumers a business desires to have as customers |
| durable good | long-lasting, not frequently purchased |
| nondurable | consumed right away, usually low cost |
| sales concept | develop a product and sell, sell, sell |
| SWOT analysis | used to help make marketing plan |
| industrial goods | used to make other products or run a business |
| consumer goods | purchased by end user |
| CRM | keep customer in mind at all times, do it their way |
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CTE Teacher Onslow County Schools |
Dixon Middle School |
| Sneads Ferry, NC |
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