| A | B |
|---|
| Facts | something that actually exists, reality; truth |
| Estimates | an approximate judgement or calculation |
| Predictions | a forecast of something to happen |
| Marketing Information | data colleted from internal sources, external sources or marketing research |
| Relationships | a connection, association, or involvement |
| Request or Complaint Reports | A record of customers and the product(s) that they requested, along with complaints |
| Lost Sales Report | records why items are cancelled or whose stock is currently at zero |
| Call Report | records of sales people's meeting or contact with customers |
| Activity Report | reports requiring salespeople to provide details as a measure of their activity. |
