| A | B |
|---|
| Distribution | The transporting, storing, and handling of goods on their way from the manufacturer to the consumer. |
| Fashion Merchandising | Specific marketing activities designed to have fashion-oriented merchandise at the right time, place, quantity, and price to meet customer demand |
| Merchandising | The process through which products are obtained (designed, developed, or presented for resale) and promoted to the point of sale, trying to match those products to established market requrements to make a profit. |
| Marketing | The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants. |
| Production | The transformation of resources into a form that people need or want. |
| Promotion | The process of communicating fashion information to the public. |
| Research and Development | Innovation to discover new knowledge, develop new products, and improve old products. |
| Visual Merchandising | Responsible for creating and setting up walls, racks, and displays to show the merchandise being offered and to reflect the desired image of the store |
| Retail | sells directly to consumers for a profit |
| Sales | Determines customer needs and wants and responds to those needs and wants through planned, personalized communication intended to influence purchase decisions and ensure satisfaction. |
