| A | B |
|---|
| domain name | The portion of the web address that identifies the web server that stores your site and gives access to visitors (e.g., apple.com). |
| FTP (File Transfer Protocol) | A commonly used protocol that transfers data from one computer to another over the Internet or through a network. |
| hosting plan | A monthly, biannual, or annual service for having a website published on a hosting company’s server, as well as a URL, email addresses, technical support, FTP access, and other related services |
| HTTP (Hypertext Transfer Protocol | Identifies a protocol for how a web page will be retrieved from a remote server. |
| IP address | A number associated with any computer or server that is connected to the Internet. It is shown in the form of four sets of numbers separated by dots, such as 111.22.33.444. A domain name is translated to an IP address by your hosting provider via their domain name system (DNS), so that your visitors arrive at the correct location of your website. |
| maintenance plan | A plan for the ongoing maintenance, bug fixing, upgrading, and content refreshing for a website |
| upload | To put files from your local computer onto a remote server or public web host. |
| website optimization | The process of reducing the size and complexity of a website in order to maximize the performance and speed of the site. |
| website statistics | Data analysis of a website that tracks information such as the number of visitors to a site, the path from which they enter the site, the number of page views, keyword analysis, returning vs. new users, and so on. |
