| A | B |
|---|
| above the fold | The portions of a webpage that are visible without scrolling. |
| blog | A type of website or a part of a website that is used by a person or group to publish thoughts, ideas, feedback, or opinions. It is like an online journal in the sense that it can keep an ongoing chronicle of information. |
| description tag | A short meta-tag description about a page, placed in the head of the HTML code and sometimes displayed in a search engine’s results. |
| favicon | A small, customized icon shown in the address bar next to the URL or in the Favorites menu when a site is bookmarked. |
| keywords | The most important words on a web page, which are placed in titles and in meta tags that are embedded in the head of a web page’s HTML. Search engines include keywords as one element in the algorithms they use to rank a page’s relevance in a search, but search engines interpret overuse of keywords as a red flag for spam. |
| microblogging | A form of blogging in which the content is typically much smaller than a traditional blog in terms of both actual size and aggregate file size. A microblog entry could consist of nothing but a short sentence fragment, or an image or embedded video. An example is Tumblr, a website that provides a service that allows subscribers to broadcast short messages to other subscribers of the service. |
| search engine | An online tool that searches the web and returns lists of links to sites based on the sites’ relevance and ranking. Search engines automatically create website listings by using spiders that “crawl” web pages, index their information, and optimally follow the sites’ links to other pages. Spiders return to already-crawled sites on a pretty regular basis to check for updates or changes. Everything that these spiders find goes into the search engine database |
| search engine optimization (SEO) | Any technique used in the code or content of a web page to improve the indexing and ranking of a site by search engines |
| stickiness | The ability to attract visitors to a site, to keep them there, and to get them to return to the site often. The term comes from having your visitors “stick around” to see what your site has to offer. |
