| A | B |
|---|
| Sports Consumer | a person who may play, officiate, watch, or listen to sports, or read, use, purchase, and/or collect items related to sports. |
| Market Segmentation | way of analyzing a market by specific characteristics to create a target market. |
| Sports Products | goods, services, ideas, or a combination of those things related to sports that provide satisfaction to the consumer. |
| Tangible Products | physical goods that offer benefits to the consumer. |
| Intangible Products | nonphysical service such as tennis lessons, personal training, and sports camps. |
| Product Line | a group of closely related products manufactured and/or sold by a company. |
| Product Mix | the total assortment of products that a company makes and/or sells. |
| Opportunity Cost | the loss of the opportunity that is passed up in order to receive something in exchange. |
| Infrastructure | the physical development of an area, including the major public systems, services, and facilities of a country or region needed to make a location function. |
| Sports Franchise | an agreement or contract for a sports organization to sell a parent company's good or service within a given area. |
| Grassroots Marketing | refers to marketing activity on a local community level. |
| Sports Marketing | can be defined as all the marketing activities designed to satisfy the needs and wants of sports consumers. |
| Amateur Athlete | a person who does not get paid to play a sport |
| NCAA | national organization that governs college athletics and oversees important decisions, pertaining to athletes. |
| Professional Athlete | an athlete who has the will and ability to earn an income from a particular sport. |
| Title IX | law that bans gender discrimination in schools that receive federal funds. |
| Extreme Sports | sports that involve nontraditional, daring methods of athletic competition. |
| Marketing | defined as the process of developing, promoting, and distributing products, or goods and services, to satisfy customers' needs and wants. |
