| A | B |
|---|
| A characteristic of an event is that it is produced and consumed | at the same time |
| One characteristic of event marketing involves promoting and selling a(n) | unique experience |
| Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of ___________ marketing. | event |
| Which of the following is an example of marketing the sport event: | distributing information about a NASCAR race |
| Which of the following help create the excitement and enthusiasm that make the games what they are: | spectators |
| One of the main differences between professional and amateur athletes is that for professionals , the game is often | their occupation |
| The National Collegiate Athletic Association and the Professional Golfers' Association are examples of | sanctioning bodies |
| An important part of target marketing in the sports and entertainment industry involves appealing to potential customers who have | disposable income |
| True or False: The process of planning and executing the conception, pricing, promotion, and distribution of sports ideas, goods and services to create exchanges that satisfy individual and organizational objectives. | True |
| An experience that you can see, feel, and participate in is... | Tangible |
| What are categories of sports products | Sporting goods, Personal training, Sport Information |
| Increases opportunity for employment, benefits those who participate either by playing or watching, and recreation/entertainment are benefits that are | Good for you |
| What are the 3 types of events | Corporate, Private, and Public |
| Define event marketing | a designing or developing a live themed activity, occasion, display or exhibit, such as a sports, music festival or concert to promote a product, cause, or organization |
| Events provide a unique experience and ___________. Events are _____________ and ______________ at the same time. | Perishable, produced and consumed |
| Economic effect of major events, and improve city's image | Good for the Local Community |
| Generates billions of dollars of revenue each year, more jobs, and snowball effect | Good for Society |
| A sports product becomes more popular because of _______________ | Marketing |
| Sports marketing affects millions of people throughout the world from _________ _______ to senior citizens | Young children |
| Marketing opportunities ____________ as the product grows | increase |
