| A | B |
|---|
| Nostalgia | Plainfolks, back-to nature; back in the good old days. |
| Bandwagon | Everyone who is anyone is buying this product. |
| Transfer/Fantasy | Superheros, white knights, green giants are featured in this type of ad. |
| Humor | People tend to remember an ad if it makes them laugh. |
| Sense Appeal | Sounds or pictures that appeal to the senses are featured. |
| Statistics | People tend to be impressed with "facts" and statistics even if they have little or no meaning. |
| Testimonial | Important or well-known people testify that they use the product and so should you. |
| Nostalgia | "Just the way grandma use to make it." |
| Bandwagon | "Don't be the only one without it. Don't be left out!" |
| Transfer/Fantasy | Beautiful and rich people are featured in this type of ad. |
| Nostalgia | Lemonade is served on the back porch of a house situated near an old fishin' pond. |
| Humor | A person falls down a flight of steps and says, "It's the kind of soft drink you could fall for!" |
| Sense Appeal | A cool, sparkling soft drink sits next to a hot, sizzling cheeseburger. |
| Transfer/Fantasy | A woman driving in her new convertible runs her hands through her beautiful blonde hair to show how great Shimmer Shampoo works. |
| Testimonial | A famous actor says that he buys a product and recommends it to everyone. |
| Statistics | "Lose weight the way 6 million Americans have. It's the method 3 out of 4 doctors recommend. |
| Bandwagon | "Buy your next car at Crazy Joe's, where everyone gets the best deal around!" |
