| A | B |
|---|
| Visual Hierarchy | using design techniques to carry the viewer’s eye from one component to the next; helps the audience process information in design and what is most important |
| Alignment | arranging design components in an organized and visually appealing manner |
| White Space | the absence of text or graphics in a design; visual breathing room for the eye; helps avoid over-crowding and creates natural flow |
| Feathering/Blending | feathering is a technique used in computer graphics software to smooth or blur the edges of an element |
| Master Page | allow you to create a consistent look and behavior for all the pages in your design |
| Facing Pages | the two facing pages of any publication |
| Gutter | the space between columns of text or the space between the facing pages of a document that is designated for the binding |
| Margin | the part of the page that is above |
| Placeholder Text | sometimes known as “dummy text” or “filler text |
| Text Wrapping | a feature that continues a line of text on a new line when the previous line reaches a specified length; helps create an organized and easy to follow layout |
| Color Profile | a pre-determined subset of specific colors assigned to an image; preset for devices like scanners |
| Color Gamut | the range of colors that is defined by the color profile; when working within a given color profile |
| Dithering | if a particular output device (monitor |
| Typography | the design and use of fonts and typefaces as a means of visual communication in a design |
| Font Families | collection of fonts that fall within a group or subset that are visually similar |
| Readability | a characteristic of fonts that make them easy to identify and read; all fonts in a graphic design should be legible unless desired effect is otherwise |
| Serif | a small line attached to the end of a stroke in a letter or symbol |
| Leading | is the vertical distance between lines of text |
| Tracking | the amount of horizontal space between characters within a word or sentence |
| Kerning | the amount of horizontal space between individual characters |
| Destructive Editing | changes the original photo in a way that cannot be reversed after saving and closing |
| Non-Destructive Editing | makes changes to the original photo that can always be reversed |
| Color Correction | adjusting the color values of a photo to make them appear more realistic or to achieve the desired effect |
| Retouching | removing unwanted elements and/or blemishes from a photo to enhance the visual quality |
| Adjusting Levels | changing highlights |
| Exposure | the amount of light in a photo; under-exposed is not enough light |
| Sharpness | the clarity of detail in a photo |
| Contrast | the amount of separation between the darkest areas of a photo and the brightest areas; adding contrast causes a photo to look more defined |
| Smart Objects | converting a photo or graphic to a smart object allows it to be scaled |
