| A | B |
|---|
| values | define who you are, shape your attitudes and your choices, and help you identify your priorities |
| goodwill | is an extremely valuable business asset |
| franchise | is a legal agreement to begin a new business in the name of a recognized company |
| franchisee | (buyer) the right to a product, process, or service; training and assistance in setting up the business. |
| franchisor | (seller) is selling its planning and management expertise |
| business broker | is someone whose job is to bring buyers and sellers together |
| corporation | is a business that is registered by state and operates apart from its owners |
| partnership | is an unicorporated business with two or more owners |
