| A | B |
|---|
| Promotion | Persuasive communication |
| Product Promotion | A promotional method businesses use to convince consumers to select its products or services. |
| Institutional Promotion | A promotion method used to create a favorable image for a business, help it advocate for change, or take a stand on trade or community issues. |
| Personal Selling | Requires that a company employ sales representatives who generate and maintain direct contact with prospects and customers. |
| Advertising | A form of nonpersonal promotion in which companies pay to promote ideas, goods, or services in a variety of media outlets. |
| Direct Marketing | A type of advertising directed to a targeted group of prospects and customers rather than to a mass audience. |
| Sales Promotion | All marketing activities, other than personal selling, advertising, and public relations, that are used to stimulate purchasing and sales. |
| Public Relations | Activities that help an organization influence a target audience, and tries to create a favorable image for a company or products. |
| New Release | An announcement that is sent by a business or organization to media outlets. |
| Publicity | A tactic that public relations professional use to bring information about an organization to the public’s attention. |
| Promotional Mix | A combination of strategies and a cost effective allocation of resources. |
| Push Policy | A manufacturer uses a mix of personal selling, advertising, and buying discounts to promote a product to large retailers that sell it products. |
| Pull Policy | A process that directs promotion towards consumers. |
| Slotting Allowances | A cash premium paid by a manufacturer to a retailer to help the retailer cover the costs of placing the manufacturer’s product on the shelves. |
| Sales Force Promotions | Awards given to dealers and employees who successfully meet or exceed a sales quota. |
| Coupons | Certificates that entitle customers to cash discounts on goods or services. |
| Product Samples | Is a free trial size of a product sent through the mail, distributed door-to-door, or given away at retail stores. |
| Promotional Tie-ins | These activities involve sales promotion arrangements between one or more retailers or manufactures. |
| Coupons | Certificates that entitle customers to cash discounts on goods and services. |
| Loyalty Marketing Programs | Rewards customers for patronizing a company. |
