| A | B |
|---|
| publicity | Newspaper articles and television news stories are examples of |
| Advertising | Because THIS promotes competition and thus innovation IT plays a strong role in a free-enterprise system. |
| Text messaging | THIS enables viewers to interact with live television programming |
| Product placement | As early as the 1920's film studios have used THIS use of products in films |
| Publicity | While THIS is FREE it is NOT controlled by the company but by the media |
| astroturfing. | Creating a fake grass-roots effort |
| fans | A grass-roots effort occurs when an unknown person or event is propelled into the spotlight by THIS group |
| publicist | IF a celebrity gets in trouble, THIS person is responsible for maintaining relations with the public and news media. |
| Public image | THIS is important to celebrities, created by public relations, and influences fans’ choices of favorite teams and athletes |
| Newspapers | THIS form of advertising is widely used but are under pressure to increase revenue and are losing consumers to electronic media |
| professional sports | Top priorities for THIS include: community outreach, gaining new fans, public image |
| sales promotions | examples of THIS include: giveaways, free samples of a product, coupons |
| seller | a knoweledgable one of THESE can tell stories about personal experiences with the product, demonstrate the product, and make comparisons with a similar product |
| Advertising | THIS mass media form of promotion informs consumers about new products and services, allowing them to make comparisons among the alternatives |
| effectiveness | The final step in the advertising process is measuring THIS |
| tagline | The theme of an advertisement is related to the |
| advertising revenue | THIS is critical to the survival of widely distributed entertainment shown by television networks. |
| promotion | the process of making customers aware of a product, service, or event. |
| advertising | a paid form of communication delivered by a product maker or seller to consumers. |
| product placement | a product is integrated into the plot of a movie or television show. |
| publicity | Any unpaid media attention, both negative and positive, about a business and its products, services, or events |
| sales promotion | are additional incentives offered for a limited time to encourage consumers to buy a product. |
| personal selling | An in-person, face-to-face communication between a seller and a customer is called |
| tagline | The theme of an advertisement is also known as this |
| in-home advertising | Television and magazine advertising |
| reach | this the number of people in the target market expected to receive the message through the chosen medium. |
| frequency | this the number of times the targeted customer is exposed to the media |
| goodwill | is the creation of customers’ positive feelings about the business |
| viral campaign | is a promotion where a few online mentions turn into a real buzz about a movie and propel it into a mega hit. |
