| A | B |
|---|
Used Helvetica in AA logo,  | Massimo Vignelli |
West Coast logo designers,  | Sean Adams/Noreen Morioka: |
Practical, problem-solving type designer,  | Matthew Carter |
Classic corporate logo designers,  | Ivan Chermayeff/Tom Geismar |
Radical fonts, radical design,  | David Carson |
Bold use of type and shape,  | Alvin Lustig |
Used CMYK color scheme in designs,  | Bradbury Thompson |
Defined Nike logo and brand,  | Carolyn Davidson |
Award-winning book cover designer,  | Chip Kidd |
Classy, sophisticated type/logo designer,  | Doyald Young |
Playful use of original type design,  | Ed Fella |
Same nationality as Helvetica (Swiss),  | Steff Geissbuhler |
Made word images with Chermayeff & Geismar,  | Robert Brownjohn |
Designer of world-famous typefaces Palatino, Optima and Zapfino,  | Herman Zapf |
Her blend of graphics and architecture put Design Within Reach on the map,  | Jennifer Morla |
Innovative designer of film title sequences,  | Kyle Cooper |
Formed his own design firm after 23 year partnership with Pentagram.,  | Kit Hinrichs |
Co-founder of PushPin Studios in the 1960's.,  | Milton Glaser |
Edgy graphics made him the face of Face Magazine.,  | Neville Brody |
Designed both logotype and rhebus for IBM.,  | Paul Rand |
Strong lines, clean fonts became the look of Factory Records.,  | Peter Saville |
From album covers to posters, she's all about the type!,  | Paula Scher |
His visuals redefined the look of public broadcasting,  | Chris Pullman |
Their font became synonymous with Obama's campaign.,  | Jonathan Hoefler / Tobias Frere-Jones |
Celebrated as both graphic and industrial designer,  | Raymond Loewy |
His most famous film title designs were made for Alfred Hitchcock.,  | Saul Bass |
His imagery gave Obama's 2008 campaign "Hope",  | Shepherd Fairey |
Believes designers find themselves when they "get lost" in solving problems,  | Lucille Tenanzas |
