| A | B |
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| Mask Company set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons to view it as an Olympics sponsor even though it had not paid sponsorship fees. This is an example of ____________ marketing. | Ambush |
| An example of a celebrity endorsing an event simply by being associated with it: | Attending a grand opening |
| A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving a(n) | Testimonial |
| A celebrity's appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of | Cross-promotion |
| Athletes are often considered to be particularly effective promoting products related to their | Sport |
| A primary reason that large businesses purchase the naming rights to a new sport/event facility is because it | provides exclusivity and has potential to maximize exposure. |
| What might a sports organization offer a business to encourage that business to sponsor an event? | Naming Rights |
| A primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas is to | help pay for construction expenses. |
| When a telephone customer's order includes detailed information concerning the order, the salesperson should | write down the information. |
| Why is sport/event sponsorship one of the fastest growing promotional activities today? | c. People are receptive to companies that sponsor their teams/events. |
| Proper exploitation of sport/event sponsorships encourages | people to buy products |
| Sponsorship opportunities are only available to large businesses in major cities. | a. False, opportunities exist everywhere and in all sizes. |
| Why do small, local businesses typically sponsor local or regional teams and events rather than national or international events? | They want to reach the people who buy their products. |
| What must smaller businesses have in order to compete with larger businesses for a sponsorship opportunity? | Budget |
| What do sponsors want to accomplish by putting their company logos on NASCAR automobiles? | Brand recognition |
| If Coca-Cola is the only soft-drink sponsor of your favorite team, Coca-Cola is considered a(n) __________ sponsor. | exclusive |
| The relationship between a sponsor and a sport/event entity is often described as a | partnership |
| Who benefits from an effective sport/event entity sponsorship? | Sponsor, sport/event entity, and fans |
| Information about sponsorship, cost, marketing opportunities, and audience demographics are examples of information | included in a sponsorship proposal. |
| If the terms of the sponsorship proposal are not acceptable, a business may try to __________ with the sport/event entity. | negotiate |
