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Stock Terms 1

AB
Common StockShares of a company that do not guarantee a dividend and have more risk and volatility than preferred shares.
CorporationA business that is owned by stockholders and has right and responsibilities as if it were a person.
DividendPart of a company's profits (earnings) that it pays as money to stockholders.
EarningsThe amount of money that remains after subtracting the company's expenses from its revenue.
InvestorSomeone who risks funds by purchasing financial products with the hope the investments will increase in value over time.
IPOInitial Public Offering; the initial sale of stock to the public by investment bankers.
Preferred StockShares of ownership of a company in which the share holder is guaranteed a dividend if one is declared and whose shares are usually not as volatile as common stock.
Private CompanyA company that is owned by a person, family, or small group of investors that does not sell shares of stock in the company to the public.
Public CompanyA company that is owned by investors who buy shares of stock, partial ownership of the assets of a business, in the corporation usually through one of the stock exchanges.
RiskThe chance of losing all or part of an investment.
StockA type of security that signifies ownership in a corporation and represents a claim to a part of the company's profits or losses.
Tombstone AdAn announcement appearing in financial publications such as the Wall Street Journal announcing a company's Initial Public Offering (IPO).
UnderwriterTypically an investment banker, buys an entire new securities issue from the company or government offering it, and resells the issue as individual stocks or bonds to the public.


Creative Entrepreneurship and Marketing
School for Creative Studies
Durham, NC

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