| A | B |
|---|
| A warehouse store displays several boards of product and service brochures for customers | Business source |
| Managers use information obtained from a talk show to make decisions about products and services | Media source |
| An imaging and printing agency solicits people to evaluate their prototype products | Product testing organization |
| Gene asked Ted about the laptops he purchased for his staff. Gene may use the information to determine features she needs for a work laptop. | Personal contact |
| Clara visited the Securities and Exchange Commission’s website to obtain information about a public investment scam. | Government agency |
| Victoria's Secret | Specialty Retailer |
| searched the Internet for reviews on a new cosmetic product | Media |
| BP Gas Station offers a combo meal for $3.29 at its locations within five miles of fast food restaurants. | Create a marketing mix |
| Costsco | Warehouse Club |
| Convenience store | 7-11 |
