| A | B |
| Purpose | What is the reason for creating the animation |
| Target Audience | The group to which the animation is directed |
| Goals | The intended or desired result; the outcome and deliverables |
| Deadlines | The dates that parts of the animation are due |
| Budget | The amount of money available to complete the animation |
| Color Scheme/Typography | The client’s specific company colors and fonts that are to be used |
| Adobe Flash | The industry standard 2D animation software that is used to create games |
| Maxon Cinema 4D Studio / Autodesk Maya | The industry standard 3D animation software that create three-dimensional models and animate them in a virtual environment |
| Adobe Edge Animate | An HTML-based 2D animation software that specializes in creating animations for the internet using HTML5 code |
| Converting Files | Make sure files are in the proper format in order to access and edit them in the software |
| File-naming Convention | Come up with a consistent way to name all files to assure proper organization |
| File Organization | Organize all files in appropriate folders for easy and quick access |
| Storyboarding | graphic organizers such as a series of illustrations or images displayed in sequence for the purpose of pre-visualizing a motion picture |
| Stop Motion | A cinematographic technique whereby the camera is repeatedly stopped and started |