| A | B |
| Primary Reinforcers | Things we need- e.g. food |
| Fixed ratio reinforcement | After a specific number of behaviors occur |
| Variable ratio reinforcement | After an indeterminate number of behaviors occur |
| Fixed interval | After a set amount of time |
| Variable interval | After an indeterminate amount of time |
| Generalization | Behaviors transfer to other similar situations |
| Discrimination | Behaviors focused on very specific events |
| Positive reinforcement | Something given to encourage a behavior |
| Negative reinforcement | Something taken away to encourage a positive behavior |
| Positive punishment | Something done to discourage a behavior |
| Negative punishment | Something taken away to discourage a behavior |
| Unconditioned stimulus (meat) | Leads to an unconditioned response |
| Unconditioned response (salivation) | Becomes the conditioned response |
| Neutral stimulus (bell) | The same as the conditioned stimulus (bell) |
| Spontaneous recovery | Conditioned response reappears after extinction in the presence of the conditioned stimulus |
| Bandura's bobo doll | Observational learning |
| +- 7 | Number of items stored in short term memory |
| Long term potentiation | Synapses in the brain fire when memories are created and leave a trace |
| Chunking | Memorize things in bunches |
| Implicit memories | Not deliberately recalled, cerebellum |
| Explicit memories | Need to be rehearsed to be remembered. In the hippocampus |
| Context effects | Remembering is easy in the same setting in which you learned |
| Ebbinghaus | forgetting curve |
| Heuristics | Problem solve by using past experiences, trial and error |
| Algorithm | Step by step process to problem solving |
| Functional fixedness | Can't see alternate uses for items |
| Phonemes | distinct sounds in a language |
| Morphemes | smallest unit of meaning in a word |
| Chomsky | Preprogrammed language skills- linguistic determinism |
| Proactive Interference | Old information gets in the way of remembering new information |
| Retroactive Interference | New information gets in the way of recalling old information |
| Priming | Something triggers your memories- often a state or context |
| Recall | Fill in the blank with remembering |
| Recognition | Matching or multiple choice to remember |
| Semantic encoding | Attach meaning to something in order to best remember it |
| Representative heuristic | Uses our prototypical ideas to work out problems |