| A | B |
|---|
| Technology | THIS continues to dramatically broaden the choices available for making consumers aware of products and services. |
| One year | promotional plan usually covers this amount of time |
| quantitative | measurement that provides information in terms of numbers or percentages |
| social networking | an example of this "relationship among people" might include a user of a product recommending it to their friends |
| sponsorship | this funding plays a major role in college athletics |
| endorser | The truthful opinions and beliefs of this person must be expressed in an endorsement |
| target customers | The first step for developing a promotional plan is to identify this |
| numbers or percentages | A quantitative measurement provides information in terms of |
| sponsor | companies will do THIS to increase sales and profits, enhance their image, or enter new/niche markets |
| FTC | a U.S. governmental agency whose principal mission is the promotion of consumer protection and competitive business practices |
| endorser | If the product changes in any way, this person can ONLY still be a spokesperson if he/she uses the new product |
| celebrity | Businesses want an endorser of this type to be one who present few risks, has a positive charismatic trustworthy image and one that consumers know |
| trade shows | These profitable events where products and services are showcased in a related industries are VERY popular today |
| Oscars | the most famous and prestigious of the entertainment awards given by the Academy of Motion Picture Arts and Sciences |
| Cannes Awards | THESE international awards are presented for feature films and short films |
| publicity | Entertainment awards are an important form of THIS promotion |
| Event coordinators | These peopleare responsible for marketing, project managment, and post-event analysis |
| promotional mix | blending of advertising, sales promotion, publicity, and personal selling |
| Sponsorship | underwriting an event for the purpose of gaining positive association for a brand with the event. |
| endorsement | person’s public expression of approval or support for a product or service. |
| Themed | events are held on an annual basis and usually are centered around a specific seasonal activity. |
| Quantitative | provides information in terms of numbers |
| Qualitative | provides information that is subjective and depends on interpretation. |
| promotional plan | a written, detailed description of how the elements of promotion will be used. |
| event coordinator | a full-time staff person of a city or venue who works with an event’s sponsors to plan the event. |
| advergame | an electronic or online game that incorporates marketing content to promote a product or service. |
| sponsor | a person, organization, or business that gives money or donates products and services in exchange for public recognition |
| Federal Trade Commission | independent U.S. governmental agency whose principal mission is the promotion of consumer protection and competitive |
| Grammys | awards presented by the National Academy of Recording Arts and Sciences to musicians, producers, and other recording professionals |
