| A | B |
|---|
| Advertising Media | Channels of communication used by businesses for delivering promotional messages to target groups of consumers |
| Transit poster | A type of out of home advertisement found in various modes and locations of mass transportation |
| Avatar | A graphical representation of a person or company that is used in web environments including virtual worlds and chat rooms |
| Broadcast media | Promotional media including radio and television that may be transmitted through the air, cable, or Internet |
| Business Magazines | Magazines that appeal primarily to members of the business community |
| Community Newspapers | A suburban or rural paper delivered to residents in a geographic area |
| Consumer Magazines | Magazines that are generally read by individuals for personal enjoyment during their leisure time |
| Demographics | They physical and social characteristics of the population |
| Direct mail | Promotional medium that comes to consumers' homes and businesses in the form of letters, catalogs, postcards, folders, faxes, and e-mails |
| Directory advertising | Promotional messages found in directories of a general nature such as the Yellow Pages or in specialized listing of companies in an industry |
| Do-Not-Call registries | Databases containing personal telephone numbers that, by law, telemarketers are not permitted to call |
| Electronic mail | Promotional messages that are delivered over computer networks to e-mail addresses |
| Human billboards | Individuals who have been hired to wear tattoos that advertise specific companies or products |
| Human Directionals | Individuals wearing or holding signs to advertise a business or product |
| Infomercial | Lengthy commercial that looks like a television program |
| Theater Advertising | Promotional messages shown prior to the screening of a film in a movie theater |
| Opt-in marketing | Sending electronic promotional messages with a recipient's permission and allowing the recipient to request removal from the subscriber at any time |
| Out of home media | Promotional media that are delivered to consumers when they are away from home |
| Podcast | A digital recording that is distributed over the Internet and downloaded to a computer or mobile device for playback |
| Pop up ads | Promotional messages that appear in a separate browser window |
| Portal | Popular starting point for surfing the Web; a gateway to the Web |
| Poster Panels | Outdoor advertising space on which posters containing advertising messages are affixed; also known as billboards |
| Printed direct mail | Sales letters, catalogs, folders, booklets, and postcards delivered through the postal service |
| Product placement | A type of "other" media that uses products as props in movies, television shows, and computer games |
| Publications | Category of advertising media that includes newspapers and magazines that are printed on a regular basis |
| Short Messaging Service | (SMS) Technology that allows people to send text messages over their cell phones |
| Smishing | Illegal activity that involves posing as a financial institution and sending fraudulent texts and requesting personal information |
| Spam | Junk email that the recipient did not request and does not allow the recipient to request removal from the subscriber list |
| Specialty media | A type of "other" media that features a business's logo, is useful and is given away freely |
| Spectacular | A type of out of home advertisement built to order and often designed with neon lights or moving parts |
| Target market | The particular group of customers a business seeks to attract |
| Telemarketing | Advertising medium grouped with "other" media that utilizes phone service to promote a product |
| Alternative Newspapers | Papers that serve younger, trendier crowds interested in the arts and entertainment |
