| A | B |
|---|
| nameplate | banner on the front of the newsletter. Contains the publication name, logo, subtitle, motto, volume, issue and date |
| body | the bulk of the text, including headlines and decoration |
| table of contents | usually appears on the front page. lists the articles and page number on which they appear |
| headline | identifies each article |
| kicker | a short phrase above the article headline. It serves as an introduction or section heading. |
| deck | one or more lines of text between the headline and body |
| subhead | appears within the body text. Divides the article into smaller sections |
| running head | also called a running header. Repeating text at the top of every page |
| continuation head | appear at the top of a continued article. Idetifies the page from which the article was continued. |
| jumpline | appear at the bottom of an article in order to identify the page on which the article is continued |
| page numbers | can appear at the top, bottor or side of a newsletter |
| byline | short phrase telling the author's name. It can appear at the beginning or end of an article. |
| end sign | any symbol used at the end of an article to signal to the reader that they have reached the end of the article |
| pull quote | a small quote taken from an article and enlarged to catch the reader's attention |
| mug shot | photographs of a person's head and shoulders with that person looking straigh into the camera |
| caption | a pharase, sentence or paragragh describing the contents of an illustration or photograph |
| mailing panel | contains the return address and mailing address for newsletters that are self-mailers (newsletters that are folded and mailed without being inserted into an envelope) |
