| A | B |
|---|
| large sizes | small sizes are placed at the top going down to THESE on the bottom of bins or shelves |
| functional props | mannequins are types of these |
| planogram | this is designed to show the arrangement of all selling and sales support areas |
| entrance | most valuable selling area of every store is THIS |
| components of fashion displays | merchandise and signs lighting and props |
| Island windows | four-sided display windows that stand alone, often in lobbies |
| choreography | The planned arrangement of movement, such as with specific dance steps or gestured moves in a fashion show. |
| created audience | A fashion show audience that is established after the show is planned as a result of publicity and advertising |
| fittings | The trying on of merchandise by models ahead of a fashion show to see how each garment looks and fits |
| commentary | A spoken explanation of what is going on in a fashion show, especially pointing out specific features of each outfit being modeled |
| ideal chart | A fashion show planning device that names all merchandise categories to be presented and the number of garments to be selected per category. |
| merchandise pull | The removing of fashion show items from the retail sales floor to a show storage area |
| starters | People who cue fashion show models onto the stage in the correct order and at the right time, guided by the lineup and commentary script |
| lineup | The order in which outfits will appear in a fashion show |
| dressers | People who help fashion show models change and care for the clothes |
| guaranteed audience | A fashion show audience that is established before the show is organized and will attend regardless of the show. |
| Fashion models | people who wear garments and accessories to promote them |
| Individual model lineup sheets | order of appearance and outfits |
| 45 minutes | The usual length of consumer fashion shows |
| cooperative fashion show | designer/manufacturer with a retailer that sells the designer’s/manufacturer’s merchandise fashion magazine with a retailer that carries the trends or lines featured in the magazine home sewing pattern company with a fabric store that sells the patterns and fabrics that have been made into garments from the patterns |
| Commentary cards | may be prepared during the fittings and used for the narration of the show include a description of the garment, accessories, and special selling features of each outfit include the model’s name, show category, and lineup number |
| Striking | physically disassembling the set and returning props and equipment |
| untrained models | they usually must be instructed in walking and posing,turning and facial expressions, and timing |
| Trade Promotion | aimed within the industry at the next segment of teh distribution chain |
| Computer software | capabilities of this include promotional planning and measuring results of promotions |
| pivots | circular spins done at the HALFWAY POINT AND END to show |
| Models | who returns to the stage for a final parade and appplause |
| Promotion | these goals and objectives are ususually based on past programs and should be well defined |
| media vehicle | newspapers, radio, or other specific media forms |
| Publicity | The results of this promotion can be good or bad depending on the circumstances |
| executive summary | one page summary of entire plan |
| Description of store | explanation of actual store, history, etc |
| Objectives | what the campaign is to accomplish |
| Schedule of Events | Time when all events will take place |
| Special Events | Promotional activity like fashion show |
| Advertising | promotional activity using mass media |
| Display | promotional activity using interior and exterior areas |
| Publicity | Promotional activity using press releases |
| Other In-store activities | Promotional activities such as salespeople activities |
| Responsibility Sheet | Outlines who will do what at what time |
| Budget | Projections of the cost |
| Statement of Benefits To Retail.. | How the promotion plan will help the retailer |
| Bibliography | Work Cited Page |
| Appendix | Additiona; exhibits that do not go in the body of the project |
