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Chapter 1 Fashion Merchandising

AB
protectionPhysical safeguards
needsThings a person must have for existence or survival.
tasteThe prevailing opinion of what is attractive and appropriate for a given person and occasion
valuesIdeas, beliefs, and material items that are important to an individual.
identificationThe process of establishing or describing who someone is or what they do.
garmentAn article of wearing apparel, such as a dress or sweater.
attitudesAn individual’s feelings or reactions to people, things, or ideas.
wantsThings that are desired for personal satisfaction
dress codesWritten or unwritten rules of appropriate attire.
personalityThe total characteristics that distinguish an individual, especially behavioral and emotional tendencies.
Clothingthis can provide protection against weather, environmental dangers, occupational hazards, and enemies
blue jeansthese are garments, a classic style, and occupational clothing
Beautygives pleasure to the senses and a good emotional reaction
Culturea nation’s set of social norms or values
Uniformsthese are symbols of identity, can show authority, and are specific to certain groups
values and attitudesfashion professionals try to identify these so they can produce and stock the items that will be preferred and bought by those consumers
Fashionthis is both an art and a science because it uses creativity as well as technology
Economic and politicalthese factors are shown in the way people dress because their clothing reflects the times
styleis a particular design, shape, or type of garment with unique characteristics
designa unique version of a style that uses different fabrics, colors, trims, and combinations of ideas
accessoriesArticles added to complete or enhance outfits
avant-gardeThe most daring and wild clothing designs
fordalso called a best-seller or runner
fashion looka total accessorized outfit
Special protectivethese occupational garments protect workers from chemicals and contamination, rediation and fires, wounds and slipping


E. E. Smith Senior High School

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