| A | B |
|---|
| Fashion Trend | direction in which fashion is moving |
| Fashion Laggers | the last people to adopt styles |
| short-run fashions | styles that are popular for a very brief period of time |
| fashion cycle | teh ongoing ups and downs in popularity of specific styles or shapes |
| obsolesecence factor | rejection of items for newer ones even though the others are still usable |
| fashion leaders | those peole who start trends with their fashion |
| saturation | the point at which the market cannot handle any more |
| long-run fshion | a style that has a lengthy fashion cycle |
| fashion movement | ongoing change of what is considered to be fashionable |
| fashion followers | people who wear a fashion after it is firmly established |
| Change | consumers desire for new fashions causes garment silhouettes and details to do this |
| Wear out | Most apparel items DO NOT do this before they go out of fashion |
| trickle-across | this theory says that fashion moves horizontally through groups of people at the same social level |
| trickle-down | the oldest and most accepted theory of fashion |
| Popularity | The increase of this of a fashion is usually much slower than its drop |
| Trends | fashion movement involves many of these all at the same time |
| Fashions | These go from daring at the begininning to stylish to out-of-date |
| Cycles | Fashion __________ tend to overlap |
| Votes | Consumers cast these when they buy or don't buy |
| Leaders | These peole in fashion want to be noticed, wear things 1st, and are usually in the public eye |
| Follow | Most people would rather do this in fashion than lead because they are insecure or uncertain |
| trickle-up | an example of this theory is the grunge fashions that moved to upscale fashion |
| merchandise acceptance curve | this refers to the bell-shape of the fashion cycle |
| New looks | at first these seem odd and are only accepted by the fashion leaders |
| second stage | during this point of the fashion cycle, buyers will order enough to have the maximum in stock |
| Distinct | Fashion cycles have been less of this recently than in past centuries |
| Breaks | These can occur in fashion cycles b/c of social/political change, natural disaster, weather |
| Speed Up | Factors that do this includeeducation, roles, leisure time, seasons, comunications, economy, competition, and pyshical mobility |
