| A | B |
|---|
| The body of an e-mail that reads, "Dear Sue, we hope you are enjoying the newsletter," is an example of a/an ______ message. | personalized |
| What is a guideline for businesses to follow when creating mailing lists? | Choose individuals who want the e-mail |
| What should businesses do to detect any problems before sending an e-mail to everyone on their list? | Conduct a test run |
| Which of the following is an advantage to a business of using an in-house system to send bulk e-mailings: | Last-minute changes are possible. |
| What mailing technique do businesses often use if they do not have mailing-list software? | Blind Carbon Copy |
| Which one of the following computer programs prevents email messages containing the word "free" in the subject header from entering an inbox: | Filters |
| For higher response rates, businesses should develop marketing e-mail messages that are | short, simple, and understandable. |
