| A | B |
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| What is the percentage of reach for a local radio sporting-goods advertisement if the target audience is 875,000 18-30-year-old males and 393,750 of the target audience is exposed to the message? | 45 |
| The Fit and Lively Fitness Center wants to increase its membership, so it is planning to run a television ad to promote lower membership fees for a limited time. If the target audience is 939,000 16- to 36-year-old females, and 313,000 of the target audience is exposed to the message, what is the percentage of reach for a local cable-television advertisement? | 33 |
| A radio station sells a 30-second spot for $500. If the number of listeners is 200,000, calculate the cost per thousand (CPM). | 2.5 |
| Which of the following media vehicles might a sport/event marketer choose to promote a celebrity baseball game to many people throughout a metropolitan area: | Movable billboard |
| A business that asks to have an advertisement presented at a specific time on the air or in a special place in a newspaper will | pay a higher price for the ad. |
| Which of the following is a qualitative media factor used in the selection of promotional media: | Impact |
| The cost to a business of radio spots will vary with the | number of listeners being reached. |
| Your business wants to sell a shipment of goods by the end of the current work week at the lowest possible advertising cost. Which of the following promotional media would be best: | Radio spot commercials |
| A sport/event organization can determine advertising reach of a magazine by analyzing the publication's | circulation. |
| An important factor in determining rates for outdoor advertising is its | visibility. |
