| A | B |
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| Which of the following is an unethical situation in product/service management? | The Simpson Company embellishes the information that it places on its product labels |
| Why should a business continue to monitor an established product? | To make changes in order to extend a product's life cycle |
| Why does a company need to know what stage of the product life cycle its products are in? | To adapt its marketing strategies |
| Which of the following technological tools helps a business's employees simultaneously access the same information about the business's products? | Intranet |
| What is an example of an ethical issue that a product/service manager might face? | Use of environmentally friendly packaging |
| A business is behaving unethically if its product's label contains | misleading information. |
| Which activity is addressed in the product/service management function? | Eliminating products that are slow sellers |
| What is a technologically advanced method that allows businesses to produce products that are specialized for a very few customers? | Mass customization |
| Five years after a new product has been introduced, sales begin to level off because customers are purchasing the competitor's brand. What strategy would be most appropriate to use in this situation? | Modify the product to renew customer interest |
| When a company uses its product wrapping to promote the preservation of an endangered animal species, it is engaging in an ethical practice called | cause packaging. |
| Which of the following is a way that a business can extend the life cycle of an established product? | By finding new uses for the product |
| Why is the quality level of a product an important product/service management decision? | It reflects the image of the business. |
| Why might profits sometimes decline for the company that first introducted the product during the growth stage of a product's life cycle? | Because competitors have entered the market |
| What is one way businesses use computer technology to obtain information to improve their product/service mix? | Tracking visitors to their web sites |
