| A | B |
|---|
| What statement is true about technology in relation to channel management? | Some businesses have the capacity to distribute most or all of their products through the internet. |
| What indirect channel of distribution is used to reach large retailers when the producer does not want responsibility for the selling activities? | Producer to agent to retailer to consumer |
| What is one action that customer service can take to facilitate order processing? | Communicate effectively |
| What is an advantage for producers in using the producer to wholesaler to retailer to consumer distribution channel? | Wholesalers usually buy in large quantities. |
| What example demonstrates the use of satellite tracking within a distribution channel? | A dispatcher has current knowledge of a delivery truck's location and destination. |
| What do marketers want to achieve by determining distribution intensity? | Ideal market exposure |
| Which of the following makes it possible for a business's drivers to determine their exact location and obtain accurate directions to destinations: | Global positioning system |
| Which of the following would probably use a longer channel of distribution than the others: | A bottle of shampoo |
| How do channel members add value to a product? | By making the product available in all locations |
| When is it best for a business to use an exclusive distribution pattern? | It needs to maintain tight control over a product. |
| Which situation hinders a business's ability to provide quality customer service? | Vendor consistently has back orders. |
| Which of the following is an aspect of channel management that impacts customer service? | Timeliness |
