| A | B |
|---|
| crisis | A major, unpredictable event |
| business crisis | Threatens to harm an organization and its stakeholders |
| A crisis is identified by: | a threat to the organization, the element of surprise, and a short decision time |
| sudden crisis | Fires, explosions, natural disasters, workplace violence, etc |
| smoldering crisis | Start out small and could be avoided if someone was paying attention/recognized the potential for trouble |
| bizarre crisis | One-of-a-kind situations |
| perceptual crisis | Caused by the public's perception of a given situation or reaction to something |
| crisis management plan | Defines what constitutes a crisis; states methods to use to respond to the reality and perception of crises |
| vulnerability audit | Where does the most risk exit for the company? |
| positive | It is important to build ____________ relations with the media |
| NEVER | _____________ downplay the severity of the crisis |
| t is important to conduct a | mock crisis exercise |
