| A | B |
|---|
| Which statement is true about regulating international promotional activities? | A business must understand that the laws governing promotional activities vary by country. |
| Why are there specific guidelines for advertising to children? | Children are impressionable, and the wrong kinds of advertising can affect their development. |
| How have technological advancements enhanced a small business's ability to promote its products? | Information can be communicated by more venues, and messages can be customized |
| What is new technology enabling businesses to create that is impacting the promotion function? | Individualized messages |
| Which advertising message reinforces the concept of materialism? | You can increase your social status by purchasing this product. |
| What is an example of advertisement stereotyping ? | A television commercial depicts a woman mopping the kitchen with a new floor cleaner. |
| What is an example of publicity? | Company news release |
| How do competing businesses within the same industry usually react to each other's promotional mixes? | By playing follow the leader |
| What form of promotion is generally emphasized for complex, technical products sold to industrial users? | Personal selling |
| In which stage of a product's life cycle do promotional activities focus on differences between competing products? | Growth |
| What is an objective of institutional advertising? | To demonstrate the organization's role in community affairs |
| What type of promotion is depicted by a business's one-time announcement of its half price sale in the local newspaper? | Product promotion |
| How does promotion benefit customers? | Helps them to select appropriate products |
| What is an example of an external factor that affects promotion? | Government regulation of ads |
