| A | B |
|---|
| What does a business need to do to build a clientele? | Provide friendly, courteous service |
| "Toni is always patient and courteous. She seems to have a sincere interest in our satisfaction." What key factor in building a clientele is Toni exhibiting? | Service attitude |
| What effect does building a clientele have on selling costs? | Reduces them because making a repeat sale costs less than making an initial sale. |
| Which situation demonstrates ethical behavior in selling? | Tom tells Mrs. Smith she can save $100 by purchasing a vacuum cleaner without the carpet attachment because she has hardwood floors. |
| How can a reciprocal sales arrangement between a buyer and seller create an unethical situation? | Ethical issues can occur when the reciprocity hurts or eliminates competition. |
