| A | B |
|---|
| Franchise | is the permission contracted to a group or single entity to sell a company’s goods or services within a certain region |
| VB Sports Franchise | a franchise is the right of association within a professional football league. |
| Loyalty | devotion to an entity |
| Sports fan loyalty | This largely determines how much fans are willing to pay for sporting event tickets and how many games they are likely to attend. |
| losing record | likely to decrease sporting event attendance, but there is usually a segment of extremely loyal fans that will continue to attend games. |
| Seating Capacity | Seating capacity is the total number of seats that are available at a specifi c stadium. |
| Infrastructure | the physical resources required for the operation of an event or activity |
| matches | A good city for a football franchise will have an infrastructure that ____________ the team’s needs. |
| parts of infrastructure | includes the right size stadium, enough offsite parking, and available transportation. |
| Price | the amount of money you charge customers for one unit. |
| Ticket prices | THESE should reflect what customers are willing and able to pay. |
| Revenue | the money you collect for things you sell. |
| Revenue | equal to Unit Sales x Price of each unit. |
| Revenue sources | theses include things like: ticket sales, concessions, licensing and sponsorships |
| Demand | the amount of goods or services that customers want to buy |
| Ticket Price | for a sporting event should be determined by the amount of demand that exists for that event. |
| Yield Management Pricing | involves setting different prices for goods or services in an effort to maximize revenue when limited capacity is a factor. |
