| A | B |
|---|
| Polls | Surveys of peoples opinions |
| Sample | A small number representative of a large troup |
| Client-side researchers | Staff employees who work with external research agencies |
| price point | The range of prices charged for a category of merchandise |
| Market researcvh | Gathering infromation specifically focuses on a single target market |
| engages customers | Repeat customers who are completely loyal to a company's product |
| casual research | research used to determine cause and effect relationships when a problem is already clearly defined |
| click through rate | Determined by dividing the number of times an ad is clicked on by the number of times the ad is shown |
| cookie | A small data file that is places on the hard drive of a web site visitor that collects and reports data on the visitor |
| syndicated research | Research conducted by an independent company that is offered for sale to everyone in the industry |
| exploratoryresearch | used when sales re declining and the company does not know why |
| desk research | When reports that already exist are used to make decisions |
| Data Mining | the us of powerful comuters to dig up data |
