| A | B |
|---|
| Brand | All the combined impressions and experiences associated with a particular company, good or service. |
| Licensed Merchandise | Goods bearing the name or logo of a sport/event product produced and distributed by an authorized manufacturer. |
| Owned Goods or Service | A product that involves repairing or changing a good that the consumer has already purchased. |
| Perishability | A product's ability to withstand being stored. |
| Quality | The degree of excellence of a good or service - how good it is. |
| Rented Goods or Service | A product that involves giving consumers limited use of a good for a certain period of time. |
| Separability | A product's ability to be considered apart from its provider. |
| Smoothing | Offering consumers a discount for purchasing products that otherwise would go to waste. |
| Venues | Buildings or places where sports and events occur. |
| Feature | Describes an actual part or physical characteristic of a product. |
| Benefit | Describes how a product will directly offer a user a solution. |
| Market | Includes the group of all potential customers who share common needs and wants, and have the ability and willingness to buy the product. |
| Target Market | Includes the group of consumers that a company desires to have as customers. |
